Welcome to the New LittleSofts.com!

Welcome to the new LittleSofts.com, opening for the first time on Snug-Alongs restock day!!

And welcome to the new blog I will TRY to update now and again!

So after a really long journey, the Snug-Alongs plush backpacks campaign is wrapping up fulfillment and they are up on the store for the first time. Are you picking up anyone you missed out on in the campaign? Honestly demand has been so crazy but I am still really nervous writing this that nobody wants them anymore. I HOPE THE BACKPACKS ARE FLYING OFF THE SHELVES TODAY!!!

Snug-Alongs was the biggest project I ever took on, and of course with a project four times bigger than anything ever before, there came four times the complications and headaches, but we got through it as best we could. I am just so happy most of you seem to really be loving your backpacks and I am already being sent so many photos of them being spotted out in the wild. AAHH THAT IS SO EXCITING!!!!!!!!

In other news, soon we will be fulfilling the Snuggle Paws cat plushies and the Pride Month collection! We expect those to all be shipped in September as well!! To everyone waiting so patiently -- they'll be here soon!!

The Rainbow Raptors BackerKit campaign also just wrapped up and I am still in shock how well it did. It was really meant to be a smaller project so I could finally have some dinosaur plushies in the store in my favorite pride colors and we got over 1000 backers?! THANK YOU!!!!

I hope you really love the rest of the 2024 lineup... and the 2025 lineup is already in production. It is really, really hard to keep this stuff secret. AHHHH!!!!!!!!!!!!! I HOPE YOU'RE EXCITED!!!!!!!!!!