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Snuggle Pups: The Originals

Snuggle Pups: The Originals

Snuggle Pups: The Originals

Creating Snuggle Paws (Pups): The Ultimate Comforting Plushies!

Our original five Snuggle Paws (formerly known as Snuggle Pups) began as a successful Kickstarter campaign, which helped us grow into the shop we are today! 


Pirozhki "Piro" the red border collie loves relaxing at the beach and giving soft cuddles!

The inspiration for Snuggle Paws  came from creator Sunny's red border collie, Pirozhki, who provided unmatched warmth and comfort during a traumatic time. If you’ve ever had a dog as your best friend, you understand the profound solace they can offer when you need it the most. 

Pirozhki's gentle presence inspired Sunny to share that comfort with everyone. The idea of transforming him into a plush doll was born, allowing others to hug and snuggle with a soft, furry companion during tough nights.

Red border collie lying on a red border collie plush toy
Furry friends can gently cuddle Snuggle Paws too!

A Collection of Adorable Dog Plushies

With this vision, Sunny designed a total of five dog plushies featuring beloved breeds: Red Border Collie, Red Husky, Samoyed, German Shepherd and, by campaign backers' vote, Australian Shepherd!

Created with the ultimate comfort in mind, each Snuggle Paws plush featured an adorable plushie sweater, tiny hands you can hold, a peaceful sleeping face to help promote relaxation, and a luxuriously soft tail! 

Plush toy of a red border collie wearing red and black check sweater
Our very first Snuggle Paws, the Red Border Collie!

A Successful Kickstarter Campaign!


"Snuggle Pups" original banner!

After a year of hard work, Sunny launched the campaign and within minutes it was funded by eager fans! Over the course of the day, four more dog options were unlocked, eventually leading to a fan vote for a special stretch goal option: the Australian Shepherd! It was clear that Snuggle Paws had touched many hearts, bringing comfort to countless fans around the world.

Plush toy of an Australian shepherd wearing a green and blue plaid sweater
The hard-working Australian Shepherd!

The campaign received incredible support from some of our dearest artist friends: Nao Romero, Chris Sanders and Jessica Steele-Standers, Gremren, Tara Billinger,and Isa Bredt! Each artist designed a beautiful enamel pin to complement our dog plushies!

LittleSofts.com is Born!

Following the campaign, Littlesofts.com officially opened on December 26, 2021 and our journey as a plush toy company truly began!


Sunshine Samoyed is here to brighten your day!

Since the launch of Snuggle Paws, we've been delighted to hear heartwarming stories from fans about the comfort they’ve received from their dog plushies!

Plush toy of a german shepherd dog wearing a purple plaid sweater
Look how dashing our German Shepherd looks in his purple sweater!

Creating Snuggle Paws has been a dream come true for Sunny. While some designs have since gone into retirement, we’re excited for the future and can’t wait for you to meet our beloved dogs again in cuddly new shapes and sizes!

Plush toy of a red husky wearing a light and dark blue plaid sweater

Red Huskies love the cold so the sweater is for style only!

Share the Love of Snuggle Paws

Do you have an original Snuggle Paws plush? We'd love to hear about your adventures with them, or how they brought you joy, in the comments below!

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